Last year’s launch of the new umbrella event, Australian Heavy Vehicle Industry Week formalised something that has been happening for years alongside the Brisbane Truck Show.
HVIA Chief Executive Todd Hacking said exhibitors have long been holding launch events, customer dinners, dealer conferences, drive days, factory tours and much more in tandem with the truck show.
“The reaction to last year’s expansion into South Bank Parklands was fantastic,” Mr Hacking said.
“All of that success is a reflection on the leadership shown by so many of our exhibitors who did such an amazing job of showcasing the values of their companies and our industry to the broader community.”
Australian Heavy Vehicle Industry Week is underpinned by a set of themes that exhibitors chose to represent the values of the heavy vehicle industry: safety, innovation, sustainability, knowledge, careers and community.
“Those themes really do a great job of capturing our capability and our aspirations in just a few keywords,” Mr Hacking said.
“The activations and events throughout the Brisbane CBD, and other venues across Brisbane shone a light on our industry in a way that has never been possible before.”