This year sees the launch of Australian Heavy Vehicle Industry Week as the umbrella encompassing the Brisbane Truck Show, and the many significant complementary events, activities and activations, both within the event and across the city.
Australian Heavy Vehicle Industry (AHVI) Week focuses on promoting the heavy vehicle industry’s values around a set of key themes: safety, innovation, sustainability, careers, knowledge and community.
One of its goals it to foster broader community awareness about the heavy vehicle industry’s vital role and positive impact within the community.
Through a series of external activations by Brisbane Truck Show exhibitors and an exciting new activation at South Bank Parklands, that aspiration is coming to life.
With the support of Brisbane Marketing and South Bank Corporation, Little Stanley St and Stanley St Plaza will be closed to traffic to showcase our vehicles there.
The area has been temporarily renamed as the South Bank Roadhouse, ensuring our visitors receive the warmest of welcomes to Brisbane, with a festival atmosphere amongst the great dining and entertainment.
The opportunity to showcase our industry in this spectacular location provides the perfect opportunity to share our story with the community in a tangible and lasting way.
We are extremely grateful to the Queensland Government and the City of Brisbane for coming on board to enable this initiative to come to life.
They recognise that the Brisbane Truck Show is a vital Queensland business, tourism and cultural asset, recognised internationally amongst the world’s leading industry business events.
The intent behind AHVI Week broadly supports the Government’s agenda across a wide range of strategic priorities including promoting Queensland as a major hub for Australia’s vibrant and innovative heavy vehicle manufacturing industry.
Brisbane is being marketed as a great place to do business, including setting up advanced manufacturing facilities. The recent launch of Volvo Group Australia’s new national headquarters and adjacent Volvo Commercial Vehicles flagship dealership is just one prime example of the industry’s health, and willingness to invest in advanced facilities.
The Queensland Government partnership also utilises the Brisbane Truck Show to promote workplace safety across many sectors including manufacturing, service centres, construction, agriculture, and road transport.
AHVI Week includes a full schedule of events within the Brisbane Convention & Exhibition Centre includes the NatRoad Conference in the lead-up to the show, the new Jobs Hub and Technology and Innovation Centre, the HVIA National Apprentice Challenge, numerous industry group meetings and study tours, and the KPMG Insights Centre ‘better business’ seminar series.
The opening morning of the Brisbane Truck Show features a ticketed breakfast followed by the Manufacturers Media Tour attracting leading automotive, industry and mainstream journalists to witness highly anticipated unveiling of many new trucks, trailers and equipment. 2019 looks be no exception with new models expected from Europe, USA, Japan and Australia.
In fact, across the first five days of Australian Heavy Vehicle Industry Week, the industry’s media are in hot demand, with media events taking place both at the Brisbane Truck Show, and all around Brisbane, at testing tracks, factories, and drawcard hospitality facilities.
Sunday is when families are most obvious at the Brisbane Truck Show. While the exhibitors count the business cards, and order forms from the previous three days, they are just as keen to welcome the mums and dads, small business people – and their kids – potentially the next generation of heavy vehicle industry talent.
It was actually a conversation about the importance of facilitating that connection that evolved into this full week of celebration.
Meanwhile, away from the convention centre, there will be full hotels all across Brisbane; there will be dealer conferences, association meetings, large and small customer dinners and events held across Brisbane every night before and during the Brisbane Truck Show.
There are on-road events at the Mount Cotton testing ground where truck and trailer combinations can demonstrate their capacity and capability under full load.
Australian Heavy Vehicle Industry Week celebrates our thriving and robust local industry – a world leader in many aspects of heavy vehicle transport.
Australia’s heavy vehicle industry directly employs over 36,000 people and manufactures, services and repairs some of the world’s most efficient, safe, innovative and technologically advanced vehicles.
The week is about expressing pride in our industry while starting a conversation with the broader community about our innovation, local manufacturing and sustainability; about road safety, skills development, education and careers.
We’re having conversations around workplace safety, health and well-being and importantly, our connection with the community that we both serve and belong to.
We encourage every participant to fully embrace the opportunities that the Australian Heavy Vehicle Industry Week offers and to be a part of sharing our great story.