Isuzu will be celebrating its 50th year of operation in Australia at the 2023 Brisbane Truck Show, including 33 years as market leader
Isuzu Australia (IAL) is back again as a key supporter of Australia’s foremost road transport industry event and revved up about the opportunity to exhibit product in this its 50th year of operation in Australia.
With a range of new products unveiled in 2022, Isuzu’s 2023 show appearance will also be a celebration of its success in Australia over the past half century, 33 of those as truck market leader.
Since Isuzu hit local shores under the General Motors Holden banner in 1972, Australians have been welcoming its renowned reliability and dependability into their working lives.
Beginnings
Isuzu first began in Japan in 1916 from the union of a Tokyo ship-building company and an energy producer, and there was a clear goal from the onset to build better transport solutions.
Now as one of the world’s largest engine makers, Isuzu has pioneered many innovations as a world leader in internal combustion engines.
Innovation
With this pedigree behind it, Isuzu Trucks always has an eye on the future too, whether that’s the development of innovative powertrain technologies, leading-edge safety advancements, or the push towards zero-carbon emissions.
It’s these innovations and a focus on customer service and support that continue to see Isuzu as the truck market leader in Australia.
An example of this is Isuzu’s latest Advanced Driver Safety System technology (offered across selected models throughout the range), which improves safety for drivers and other road users.
Part of Isuzu’s success over the past 50 years has been the willingness to be first to market with innovative ideas, an example of which is its Ready-to-Work range introduced in 2003.
Following registration and insurance, the pre-bodied range is literally ready to drive away, saving time on body building and expense for businesses keen to get on with the job at hand.
Industry Support
Beyond the product itself, Isuzu continues to be an industry leader and a staunch advocate of skills retention within the road transport space.
More than 15 years ago, it introduced the National Technical Skills Competition, where Isuzu technicians from throughout Australia compete with one another in virtual diagnostics exercises.
The competition leads to the qualifier selection for the I-1Grand Prix competition, which tests technicians from the international Isuzu network on all things service-related. It is a once-in-a-lifetime opportunity which rewards service technicians for their dedication and hard work.
Leveraging its sponsorship dollar in 2022, Isuzu introduced a V8 Supercar pit crew experience for selected Isuzu service technicians to participate in – supporting the Walkinshaw Andretti United team at key race meets around the country.
Community
As part of Isuzu’s 50 years’ celebration, the brand has launched a special Isuzu Truck of the Year category, the ‘Heritage’ Truck of the Year
It has been 25 years since the competition began, and it has seen a huge range of Isuzu trucks from every industry imaginable enter the fray.
The category set out to show the value of older Isuzu models and hear stories owners had to tell, whether it’s an inter-generational family business, an apprenticeship purchasing a second-hand truck to repair with mates on weekends, or a beloved old truck that still hauled out on the family farm.
Milestones
Another key milestone ticking over earlier in Isuzu’s 50th anniversary year was the celebration of the 250,000th Isuzu truck sold in Australia!
The auspicious event took place in Brisbane where valued customer, Sherrin Rentals, collected the keys to another new FRR 110-260 MWB from the Brisbane Isuzu Eagle Farm dealership.
Managing Director Grant Sherrin was honoured the opportunity came up, as the two businesses have been working together since 1977.
Indeed, one of the keys to Isuzu’s successes over the past 50 years has been the trust placed in it by thousands of businesses who rely on the product. As these businesses grow, so too does Isuzu!
Party Time
As always, the truck show celebrates the achievements of the industry and is a moment of respite and enjoyment for everyone – from fresh-faced apprentices to seasoned long-haul drivers.
That’s why Isuzu Trucks has once again partnered with the HVIA to let the industry shine, to showcase some outstanding products and, of course, reconnect with the industry’s community to rekindle old ties and friendships.
Isuzu look forward to seeing you in Brisbane!
Location: Stand 52, Hall 2
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