Eurocold offshoot to leverage local technology and ingenuity to launch Australia’s first fully integrated, electric refrigerated truck
Revora, an offshoot of Brisbane-based refrigerated truck assembler Eurocold, will showcase its first refrigerated electric truck at this year’s Truck Show.
The start-up will leverage the refrigerated transport industry knowledge of founder and Managing Director, Avraam Solomon, along with the expertise in the low-to-zero emissions space brought by General Manager, Nathan Gore-Brown, who has an extensive automotive background with Aston Martin in the UK as well as launching Tesla’s initial flagship Brisbane outlet.
More recently, he has acted as a senior consultant to government and private sectors on transport decarbonisation with leading advisory agency, MOV3MENT.
Solomon says Revora will draw on Australian technology and ingenuity, with several key components (chassis, fridge, body etc) sourced from “best-of-breed” operators in Australia and internationally.
Revora will be officially launched at the Fully Charged Live show in Sydney today by Gore-Brown. The first refrigerated electric truck will be on display at the Brisbane Truck Show on May 18-21.
“Revora is a completely separate and new brand to Eurocold – aimed at future-proofing the sustainability of the refrigerated transport industry,” explains Avraam Solomon. “Revora will be Australia’s first fully integrated, electric refrigerated truck fleet supplier.”
The program, being headed up by Gore-Brown, will assess fleet suitabilities to embrace electrification before assisting customers into the crossover. The trucks and energy solutions will be all on a long-term lease with Revora.
Revora’s offering will also include the supply of energy/charging stations, staff training, and on-call support.
To optimise efficiency once going electric, Revora is devising a technology-led process that will assist fleet owners to ensure they are maximising opportunities through telematic data tracking on the vehicles and software to monitor energy systems.
“Avraam has the vision to provide a sustainable future for the refrigerated transport industry through establishing a line of highly efficient, cutting-edge green transport solutions. Our customer base, partners and alliances are in third-party logistics, broadline food services, along with the meat, seafood, dairy and produce industries,” Gore-Brown says.
With the majority of refrigerated transport deliveries being ‘last mile’ deliveries and in urban areas, Gore-Brown says electric trucks are perfect for this duty cycle.
“EVs are particularly well suited to urban and stop-start tasks,” he says. “This is down to their ability to recapture energy through regenerative braking. Typically, the refrigerated transport industry has a large portion of the fleet running last mile delivery and that’s where electric trucks excel.
“In addition to this, as we move towards government-mandated net zero emission targets, electric trucks will provide opportunities for our customers to gain new contracts due to businesses wanting to reduce their carbon footprint.”
Location: Stand 358, Plaza Level
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