Thursday 18 – Sunday 21 May 2023 - Brisbane Convention & Exhibition Centre

Look Beyond the Truck Campaign

We recognise that within every heavy vehicle is an individual and a professional, trucking for what they love.

‘Look Beyond the Truck’ encourages all road users to share our roads with respect and compassion.

As a professional truck driver, your story counts and your safety matters. We need you to share your story to humanise truck drivers and to help people see the person behind the wheel, not just a heavy vehicle.

Find our campaign bumper stickers in the official Brisbane Truck Show showbag.

The ‘Look Beyond the Truck’ campaign was created to remind and recognise that within every heavy vehicle is an individual and a professional, trucking for what they love.

Our truck drivers play an important role in keeping the country moving, and their stories and safety matter.

‘Look beyond the Truck’ aims to encourage other roads users to drive alongside truck drivers with respect and compassion.

#LookBeyondTheTruck

More Than Just A Driver

Behind every wheel is a professional driving for their career. Hear from some of our drivers about their stories and their passion for what they do.

Sharing Our Roads Together

To ensure we all get home safe, it’s important to drive around heavy vehicles with care and respect. Have a listen to what some of our drivers say about the importance of sharing our roads responsibly.

Special Thanks

  • Frank Paladin – Alex Fraser
  • Mira Novak – Alex Fraser
  • Helen Groden – BINGO
  • Robert McBain – BINGO
  • Gary Pannett – Holcim
  • Ricky Formosa – Holcim
  • Simeon Ballantyne – Toll
  • Tony Monks – Toll